• Dr. D. Chandra Purna

Micro Enterprises and Small-Scale Industries (MSIs) play a pivotal role in fostering economic development in rural areas by generating employment, reducing poverty, and promoting regional industrialization. These enterprises harness local resources, encourage entrepreneurship, and minimize rural-to-urban migration, thereby contributing to balanced regional growth. This paper explores the multifaceted impact of MSIs, highlighting their role in employment generation, skill development, infrastructure enhancement, and poverty alleviation. Furthermore, it examines the challenges faced by MSIs, including limited access to finance, inadequate infrastructure, and market constraints, while also identifying opportunities such as technological advancements, digital platforms, and government initiatives. By integrating traditional knowledge with modern business practices, MSIs can strengthen local economies and contribute to sustainable development. This study underscores the necessity of supportive policies, financial incentives, and collaborative efforts between governments, financial institutions, and private stakeholders to create an enabling environment for MSIs to thrive. Strengthening these industries is key to fostering innovation, ensuring inclusive growth, and achieving long-term rural economic transformation. This paper explores the role of micro and small industries in rural economic development, analyzing their impact on employment, income generation, and socio-economic transformation

Rural areas, Micro finance, Regional Growth , Supply Chains, Agriculture Support.

"Role of Micro Enterprises and Small-Scale Industries in Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.299-303, March-2025, Available :http://www.jetir.org/papers/JETIRGU06058.pdf

"Role of Micro Enterprises and Small-Scale Industries in Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp299-303, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06058.pdf