• M. Pushpavathi
• Prof. S. Raghunatha Reddy

The investment behaviour of rural women plays a significant role in improving household income and promoting economic development, particularly in rural areas like Anantapuramu District, Andhra Pradesh. This study focuses on examining the investment behaviour of rural women who are members of Self-Help Groups (SHGs) and their role in fostering financial growth. SHGs have emerged as a powerful instrument for empowering women by promoting savings, providing microfinance, and encouraging income-generating activities. However, despite their active involvement in various economic activities, rural women still face challenges such as limited decision-making power, lack of exposure to investment avenues, and dependency on male family members. This study aims to analyse the factors influencing the investment behaviour of rural women in Anantapuramu District, assess their investment patterns, and explore the role of SHGs in enhancing their financial independence. The findings indicate that women primarily prefer low-risk investment options such as fixed deposits, post office savings, chit funds, and life insurance due to their financial security concerns. The study suggests that providing better access to financial resources, investment training, and promoting diversified investment options can enhance their financial well-being and contribute to the overall economic development of the district. Therefore, strengthening SHG initiatives and increasing awareness about profitable investment opportunities is crucial for ensuring long-term financial sustainability for rural women in Anantapuramu District.

Investment Behaviour, Rural Women, Self-Help Groups (SHGs)

"Investment Behaviour of Rural Women in Anantapuramu District, Andhra Pradesh: A Study on Self-Help Group (SHG) Members", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.317-323, March-2025, Available :http://www.jetir.org/papers/JETIRGU06062.pdf

"Investment Behaviour of Rural Women in Anantapuramu District, Andhra Pradesh: A Study on Self-Help Group (SHG) Members", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp317-323, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06062.pdf