• Sri. H. Manikantha Rao

This article examines the intersection of digital technologies, government initiatives, and employment challenges in rural India, with particular focus on how these elements impact migration patterns. Drawing on empirical evidence, the study analyzes how remote work opportunities, digital literacy programs, and entrepreneurship initiatives are reshaping rural employment landscapes in the post-COVID-19 era. The research identifies significant gaps in digital infrastructure services of rural households having internet access compared to urban areas and proposes actionable solutions to address rural-urban disparities. By evaluating the contributions of MSMEs, digital platforms, and centralized schemes like Startup India and the National Career Service Portal, this paper offers a comprehensive framework for sustainable rural development and migration management. The findings suggest that integrated approaches combining technological adoption, skill development, and targeted policy interventions can significantly reduce rural migration while fostering inclusive economic growth.

Rural migration, employment challenges, digital literacy

"Digital Technologies and Rural Employment in India: Addressing Migration Challenges through Sustainable Development Initiatives", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.382-388, March-2025, Available :http://www.jetir.org/papers/JETIRGU06074.pdf

"Digital Technologies and Rural Employment in India: Addressing Migration Challenges through Sustainable Development Initiatives", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp382-388, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06074.pdf