• Dr. B. Vedantham
• Mr. P. Ravi Kumar

Rural employment remains an important issue in many developing countries with less opportunities for Economic growth and development. The role of technology in addressing rural employment challenges attracts growing attention, and this study aims to explore the impact of digital literacy, e-commerce and mechanization on rural employment. Digital literacy is a complex aspect of employment, as it allows rural communities to access and use technology, thereby increasing their employment and entrepreneurial efficiency. This study examines the relationship between digital literacy and employment production, which affects its impact on digital literacy and rural employment. Another focus is on receiving rural craftsmen and producers e-commerce platforms, as it has the potential to increase market access and income production. This study explores the advantages and challenges of e-commerce's adoption, including the influence of e-commerce on digital literacy and rural employment in facilitating the adoption of e-commerce. Mechanization in agriculture is also examined, as it is possible to create new job opportunities and increase skills for rural workers. This study examines aspects that affect the adoption of mechanization in agriculture, including the role of e-commerce in facilitating digital literacy and mechanization. The results of this study suggest that digital literacy plays a key role in the production of employment and that the adoption of e-commerce will increase market access and income production for rural artisans and producers. Mechanization in agriculture is also likely to create new job opportunities and enhance skills for rural workers. However, this study also highlights the challenges and restrictions of technology in rural areas, including improved digital infrastructure and training programs to contribute to the adoption of digital literacy and e-commerce. Overall, this study contributes to understanding the role of technology in rural employment, providing insights to policy designers, entrepreneurs and development practitioners trying to promote consistent rural development. The results of this study have implications for the design and implementation of the policies and programs intended to promote rural employment and economic development, and highlighting the need for a comprehensive approach to solving the social, economic and technical challenges facing rural communities.

Digital literacy, Employment production, E-commerce, Mechanization, Rural employment.

"The Role of Technology in Rural Employment: A Study on Digital Literacy, E-commerce, and Mechanization.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.403-406, March-2025, Available :http://www.jetir.org/papers/JETIRGU06078.pdf

"The Role of Technology in Rural Employment: A Study on Digital Literacy, E-commerce, and Mechanization.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp403-406, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06078.pdf