• Sallagalla Prasanna Kumar
• K.Radhika

Rural development of sustainable economic growth and poverty reduction depends on micro-enterprise operations and small-scale industrial establishments. The promising sectors face three major barriers including finance limitations along with poor infrastructure and restricted market opportunity. This paper analyzes proven approaches to build sustainable growth of micro-enterprises along with small-scale industries in rural economic domains through environmental support mechanisms. The research starts by examining rural micro-enterprise and small-scale industry conditions due to lack of essential skills among entrepreneurs and inadequate use of new technologies and weak supporting regulations. The value of rural entrepreneurship needs attention because it strengthens the economic strength of rural populations and creates multiple income options. Small-scale business empowerment promotes rural employment creation thus it reduces urban migration while improving overall standard of living. The paper investigates various support approaches for developing this business during its second segment. Rural business development needs micro-credit finance programs and training courses and rural technical training programs as well as modern technology implementation for market expansion and productivity growth. The research evaluates how local governments and non-governmental organizations together with private-sector partners provide support infrastructure and policy guidance and mentoring service to rural enterprises. This text reveals the need to establish rural value chains for local products and it shows performance enhancement methods for micro-enterprises in domestic markets and international markets. The study shows how multiple stakeholders must work together to solve systemic difficulties since their collective effort delivers key solutions for lasting sustainability. The evaluative framework the paper applies examines sustainability alongside employment generation and poverty elimination strategies for rural development assessment. All appropriate implemented strategies enable micro-enterprises and small-scale industries to function as rural economic growth agents leading to national development achievements while building an inclusive global economic system.

Micro-enterprises, Small-scale industries, Rural development, Entrepreneurship, Economic empowerment

"Empowering Rural Economies: Strategies for Promoting Micro-Enterprises and Small-Scale Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.475-483, March-2025, Available :http://www.jetir.org/papers/JETIRGU06090.pdf

"Empowering Rural Economies: Strategies for Promoting Micro-Enterprises and Small-Scale Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp475-483, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06090.pdf