• Dr. K. Balasubramanyam

The current empirical study explores the challenges faced by rural entrepreneurs, focusing on factors such as lack of training and education, poor infrastructure, market accessibility, and funding availability. The study's primary data came from the three villages in the Kurnool district. The study looked at the legitimate answers from the 80 respondents. Inadequate infrastructure, a lack of marketing possibilities, a lack of entrepreneurial skills, a lack of community support, a lack of knowledge and awareness, and a lack of finance and assistance are some of the primary barriers to rural firms' expansion, according to the report. The study also looked at the future of rural entrepreneurship, emphasizing the growth potential through leadership, community-based support systems, digitalization, networking, government initiatives, and suitable infrastructure. The results highlight the necessity of focused initiatives to support rural entrepreneurs, improve rural livelihoods, and advance the rural economy as a whole. In order to ensure long-term sustainability and equitable growth, this study provides insights into the legislative framework and strategic strategies needed to promote an environment that is favourable for rural entrepreneurship.

Rural Entrepreneurship, rural entrepreneurship, problems, challenges, prospects

"An Empirical Analysis of the Challenges and Opportunities of Rural Entrepreneurship", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.548-552, March-2025, Available :http://www.jetir.org/papers/JETIRGU06104.pdf

"An Empirical Analysis of the Challenges and Opportunities of Rural Entrepreneurship", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp548-552, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06104.pdf