• Dr. N. Venkatanarayana
• Dr.G. Chalapathi

Digital marketing has emerged as a transformative force in rural India, especially in Andhra Pradesh, where internet penetration and government-led digital initiatives are creating new employment opportunities. This paper explores how digital marketing is driving rural employment by enabling e-commerce for local artisans, enhancing agricultural supply chains, supporting self-help groups (SHGs), and providing freelance job opportunities. The study examines government schemes, challenges, and case studies to highlight the impact of digital marketing on rural economic development.

Digital Marketing, Rural Employment, Andhra Pradesh, E-Commerce, Self-Help Groups (SHGs), Agricultural Supply Chains, Freelancing, Government Initiatives, Economic Development, Internet Penetration, Rural Entrepreneurship, Digital Transformation.

"Digital Marketing as a Catalyst for Rural Employment and Economic Growth in Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.601-605, March-2025, Available :http://www.jetir.org/papers/JETIRGU06114.pdf

"Digital Marketing as a Catalyst for Rural Employment and Economic Growth in Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp601-605, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06114.pdf