• Shrishti Patil
• Smruti Patil
• Sushmit Sharma
• Dr.Shilpa Bhalerao
• Prof. Nisha Rathi, Prof. Sweta Gupta, Prof. Ashwinee Gadwal

The rise of counterfeit products is a growing concern for businesses and consumers alike. The proliferation of fake products poses a significant threat to the reputation and financial stability of companies, as well as the health and safety of consumers. Blockchain offers a decentralized and secure platform for tracking and verifying the authenticity of products, enabling consumers to easily identify and avoid counterfeit goods. This paper explores the use of blockchain technology in the identification of fake products. We examine the key features of blockchain technology and how it can be used to create a secureand transparent system for product identification. We propose a blockchain-based system for product identification that utilizes smart contracts to automate the verification process. The system would allow manufacturers to register their products on the blockchain and generate a unique digital identity for each item. Consumers would be able to scan the product's QR code to access the product's digital identity and verify its authenticity. We also discuss the potential benefits of using blockchain technology for product identification, including increased transparency, reduced fraud, and improved consumer trust. Finally, we examine the challenges and limitations of implementing blockchain-based product identification systems, such as scalability and interoperability issues. Overall,weconclude that blockchaintechnology offers a promisingsolutionforidentifying andcombatting fake products. Its decentralized and secure nature provides a transparent and reliable platform for verifying the authenticity of products, protecting businesses and consumers from the harmful effects of counterfeit goods.

Blockchain,Decentralized,Ethereum,SmartContract,CounterfeitedProduct,QrCode.

"FAKE PRODUCT DETECTION USING BLOCKCHAIN TECHNOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.228-233, May-2025, Available :http://www.jetir.org/papers/JETIRGV06033.pdf

"FAKE PRODUCT DETECTION USING BLOCKCHAIN TECHNOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. pp228-233, May-2025, Available at : http://www.jetir.org/papers/JETIRGV06033.pdf