• Dr.P.Rajasheker Reddy
• S.Archana

Digital innovations like social networks, mobile, and big data are forcing businesses across industries to change their operations, products, and structures. These modifications are needed to handle complicated transitions and stay competitive in a fast-changing digital market. Companies must embrace digital strategies swiftly to stay competitive and survive societal and market shifts, client demands, and global rivalry. (Reis et al., 2018) Digital transformation (DT) is a paradigm change in IT and business that integrates current technologies and innovative business processes to improve or create new goods and services. It is a complete overhaul of business and organizational activities to strategically use digital technologies. This entails replacing, expanding, or redefining processes and products. Digitalization affects economic performance and possibilities differently in different industries, underlining the need for businesses to innovate and adapt quickly to stay competitive (Pihir et al., 2019. Recently, strategic digital transformation has become essential to business plans. It uses digital technology to alter enterprises, products, and services to gain a competitive edge through knowledge and innovation. Strategic digital transformation is beneficial, but tracking results, defining organizational missions, and meeting client expectations are difficult. This study analyzes strategic digital transformation requirements and examines successful and unsuccessful organizational situations, emphasizing the importance of clear management-supported plans for business success in a continuously changing digital context. Digital entrepreneurship uses digital platforms and technologies to create commercial opportunities. Digitizing corporate assets, services, or fundamental elements allows for a changing range of participants and competences. Digital transformation restructures business operations to use digital technologies, lowering costs, increasing innovation, and improving efficiency. Digital entrepreneurship and transformation encounter outmoded systems, poor training, and change resistance. This article examines the qualities and relationships of these concepts to help people and organizations start or develop enterprises utilizing digital technologies. (Antonizzi & Smuts, 2020) Digital transformation, or digitalization, applies digital technologies to society and business. This transition frequently begins with digitizing products and services to improve accessibility and efficiency

IoT is Transforming E-Commerce: Enhancing Online Shopping with Smart Technology

"IoT is Transforming E-Commerce: Enhancing Online Shopping with Smart Technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.234-242, May-2025, Available :http://www.jetir.org/papers/JETIRGV06034.pdf

"IoT is Transforming E-Commerce: Enhancing Online Shopping with Smart Technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. pp234-242, May-2025, Available at : http://www.jetir.org/papers/JETIRGV06034.pdf