• Ms. Monika Bhatt
• Jayveer Singh Sisodiya
• Dhruvraj Singh Rathore
• Gopesh Sharma

My research focuses on an inadequate aspect of cultural commerce: the available infrastructure of the international markets fails to suffice the emotional needs of the Indians living abroad. They permanently migrate for better opportunities, but do not have access to authentic products from the homeland. On the other side, talented rural artisans (who are cut off from the overseas markets) are equipped with creative hands. To fill this gap, for the past 18 months I have been studying both sides of the disconnect and have developed EthnicEase – “not yet another e-commerce solution,” but a cultural bridge tailored specifically for diaspora-artisan commerce. The proposition is EthnicEase leverages the international network of India Post, which is left without proper utilization (a stroke of luck that came from a chance meeting with a postal official at a 2023 conference) and has region-based cultural diversity within India ethnically focused subdivision product class catalogue mapping system. I’ve built a ‘system’ through field interviews with eighty-six artisans with seventeen focus groups in three countries. It tackles pragmatic issues like the cost of shipping documents and the sometimes very human ties between the maker and the buyer. Preliminary implementation results across the three regions under test is promising: the artisans’ income has increased by 34 percent, emotional connections has been restored, and its provides a scalable model that becomes the traditional heritage culture of flowed transformed across the regions.

ETHNICEASE – RECONNECTING ROOTS: THE INDIAN DIASPORA AND ARTISANS’ DIGITAL LINKAGE

"ETHNICEASE – RECONNECTING ROOTS: THE INDIAN DIASPORA AND ARTISANS’ DIGITAL LINKAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.343-346, June-2025, Available :http://www.jetir.org/papers/JETIRGW06056.pdf

"ETHNICEASE – RECONNECTING ROOTS: THE INDIAN DIASPORA AND ARTISANS’ DIGITAL LINKAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. pp343-346, June-2025, Available at : http://www.jetir.org/papers/JETIRGW06056.pdf