• Mrs. S. Sundari

The integration of Artificial Intelligence (AI) and biometric technologies is rapidly transforming the tourism industry, with a strong shift toward personalization, contactless interaction, and enhanced traveler safety in the post-pandemic era. This paper explores how mobile applications, AI-driven recommendation systems, and biometric solutions such as facial recognition, fingerprint scanning, and digital identity verification are enabling seamless and intelligent travel experiences. Contactless services like automated check-in, smart room access, digital passports, and biometric boarding at airports not only improve operational efficiency but also reduce physical contact, reinforcing perceptions of safety among travelers. Additionally, contactless payments, especially abroad, and automated baggage systems are redefining convenience in international travel. This study examines the role of AI in fostering greener tourism through paperless processes, while also addressing challenges such as data privacy, system interoperability, and cost of implementation. It further highlights the barriers to adoption among elderly travelers, individuals with disabilities, and populations in low-tech regions, proposing inclusive strategies to bridge these digital divides. By analyzing biometric data collection practices at borders, hotels, and tourist attractions, the paper critically evaluates the balance between innovation and ethics. Ultimately, the research states AI’s potential to deliver highly personalized, efficient, and sustainable tourism experiences while outlining the infrastructural and societal considerations needed for widespread adoption.

Artificial Intelligence in Tourism, Contactless Travel, Biometric Technology, Smart Tourism.

"ARTIFICIAL INTELLIGENCE IN TOURISM: ENHANCING PERSONALIZATION THROUGH CONTACTLESS INTERACTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.12-16, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06003.pdf

"ARTIFICIAL INTELLIGENCE IN TOURISM: ENHANCING PERSONALIZATION THROUGH CONTACTLESS INTERACTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp12-16, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06003.pdf