• Mrs. KOMAL.S
• Prof. M. MUNIRAJU

Purpose/Objective: This study looks at how AI-powered Extended Reality (XR) technologies affect business excellence and the gaps in strategy, operations, and experience that come up when they are used. Its goals are to (1) look into the link between AI-XR implementation and how well an organization performs, and (2) look into how strategy alignment and user experience (UX) affect how effectively AI-XR apps can be agile and innovative. Methods/Approach: A structured questionnaire was utilized to gather primary data from100 people working in different fields, such as healthcare and logistics. The conceptual framework has five parts: business excellence, AI-XR deployment, user experience, operational performance, and strategic alignment. Using regression analysis, correlation, and descriptive statistics, we determined that there were important links and mediating effects in the data. Results/Findings: The results reveal that AI-XR technologies are becoming more common, but their full potential is often limited by poor training, unclear strategy, and bad UX design. Companies who had good AI-X Ralignment and high UX satisfaction were far more efficient, flexible, and innovative. The study says that UX is another crucial link between AI-XR deployment and business success. Conclusions/Implications: This study gives one of the first real-world ways to measure how AI-XR helps businesses do better. It shows how important it is to align strategy, technology, and human experience in order to get the best return on investment and the most inventive results. The suggested performance framework gives organizations a handy tool to successfully assess, enhance, and grow their AI-XR projects. “The future belongs to those who prepare for it today.”– MalcolmX.

AI-Augmented Extended Reality (AI-XR), Business Excellence, Strategic Alignment, User Experience (UX), Operational Performance, Digital Transformation, Innovation Enablement, XR Adoption in Commerce.

"MIND THE GAP: EVALUATING STRATEGY, PERFORMANCE, AND USER EXPERIENCE IN AI-AUGMENTED EXTENDED REALIT (XR) FOR BUSINESS EXCELLENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.17-23, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06004.pdf

"MIND THE GAP: EVALUATING STRATEGY, PERFORMANCE, AND USER EXPERIENCE IN AI-AUGMENTED EXTENDED REALIT (XR) FOR BUSINESS EXCELLENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp17-23, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06004.pdf