• Dr. Jyothilinga V
• Mr. Venkatesha

This study explores the transformative role of Artificial Intelligence (AI) in the stock market, highlighting its ability to revolutionize trading practices, investment strategies, and risk management. AI technologies such as machine learning, natural language processing, and deep learning are increasingly being adopted for high-frequency trading, predictive analytics, sentiment analysis, and portfolio management. This paper also delves into the benefits of AI offers, including enhanced trading efficiency, emotion-free decision-making, and improved fraud detection, while acknowledging potential risks such as algorithmic, market volatility, regulatory challenges, and cybersecurity threats. Drawing on a review of recent literature and qualitative analysis, this study underscores the need for a balanced approach where AI complements human judgment to ensure robust and ethical market operations. The integration of AI marks a significant shift toward more data-driven and intelligent financial systems, with implications for investors, institutions, and global financial markets alike.

Artificial Intelligence, Stock Market, Algorithmic Trading, Risk Management, Sentiment Analysis

"ARTIFICIAL INTELLIGENCE AND ITS ROLE IN THE STOCK MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.39-42, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06008.pdf

"ARTIFICIAL INTELLIGENCE AND ITS ROLE IN THE STOCK MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp39-42, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06008.pdf