• Sri.Vijay. N

The integration of Artificial Intelligence (AI) into higher education has increasingly transformed teaching, learning, and assessment practices, particularly in the field of business education. This study investigates the extent to which MBA students at Tumkur University utilize AI tools, their awareness levels, perceived benefits, and associated challenges. Using primary data collected from 50 respondents through structured questionnaires, the study reveals high levels of AI awareness and frequent usage, especially for assignment support and academic writing. Tools such as ChatGPT and Grammarly were widely used, with students reporting improved time management, better understanding of topics, and enhanced research skills. However, concerns regarding over-reliance, ethical implications, and inaccurate information were also prevalent. Hypothesis testing through chi-square analysis showed a significant relationship between frequency of AI usage and assignment support, but no significant link between gender and AI awareness. These findings highlight the growing importance of digital competency in business education and accentuate the need for structured AI integration into curricula that balances innovation with ethical and critical thinking skills.

Artificial Intelligence, Business Education, MBA Students, Tumkur University, AI Tools, Student Awareness, Educational Technology.

"THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS EDUCATION: A STUDY OF MBA STUDENTS AT TUMKUR UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.48-53, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06010.pdf

"THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS EDUCATION: A STUDY OF MBA STUDENTS AT TUMKUR UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp48-53, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06010.pdf