• Shivakumar Upavasi

Mobiles have been updated with so many applications that our needs are served by the usage of various apps available which are downloaded freely. Applications of WhatsApp are becoming more popular among student populations ;for it serves as a single window service provider for mutual and group communication, online education, download of academic materials, chatting, messaging, online video calling, etc. So, the research aims to test whether multipurpose services through a single window are the reason for the popularity of WhatsApp among potential student groups. The study flow is executed by commencing the Statistical tests of Normality, Parametric and Non-Parametric tests, and Reality Statistics using the data collected on structured questionnaire based on an ordinal scale. After generating the empirical evidence for the created hypothesis, the flow of the research pursues the facts.

WhatsApp, Education, Students, Online

"AN INVESTIGATION BASED ON GROWING POPULARITY OF WHATSAPP AMONG POST-GRADUATE STUDENTS: A CASE STUDY OF SERVICE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.65-68, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06014.pdf

"AN INVESTIGATION BASED ON GROWING POPULARITY OF WHATSAPP AMONG POST-GRADUATE STUDENTS: A CASE STUDY OF SERVICE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp65-68, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06014.pdf