• DR. SADYOJATHAPPA S
• BHARATI NADAKARNI

This study investigates the impact of Artificial Intelligence (AI) on green marketing of durable products in Karnataka, India. Customers are looking for more environmentally friendly products as environmental concerns are growing. By use of AI in businesses it can improve and enhance their marketing skills and brand reputation and reach maximum consumers. This paper attempts to investigates the role of AI in green marketing, its benefits and challenges with references to durable products in Karnataka. Using mixed method approach, this study combines survey research with qualitative information gathered from ecofriendly consumers, survey of 500 consumers was conducted and analyzed the data using statistical tools. Findings reveal a significant positive correlation between AI adoption and consumer awareness. Regression analysis indicates that AI adoption is a significant predictor of green marketing outcomes. The study highlights the potential of AI in enhancing green marketing efforts and promoting sustainable practices in the durable product sector.

Green Marketing, Durable Products, Ecofriendly Products, Artificial Intelligence

"ARTIFICIAL INTELLIGENCE IN GREEN MARKETING: A STUDY OF CONSUMER BUYING BEHAVIOR OF DURABLE PRODUCTS IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.148-152, July-2025, Available :http://www.jetir.org/papers/JETIRGZ06029.pdf

"ARTIFICIAL INTELLIGENCE IN GREEN MARKETING: A STUDY OF CONSUMER BUYING BEHAVIOR OF DURABLE PRODUCTS IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pp148-152, July-2025, Available at : http://www.jetir.org/papers/JETIRGZ06029.pdf