• Dr. Swapnil A. Shah
• Dr. Devkumar Mahisekar
• Dr. C.S. Jayanti Prasad

This paper throws light on celebrity influence with brand endorsement focuses children’s psychology. Source and receiver features are used to discover how people react to such persuasive messages from celebrities and how those reactions influence behavior and also children’s psychology A total of 150 children from the India aged 5-10 years viewed as TV media ratings (a) A commercial for Functional Nutrition drink standing celebrity endorser; (b) A commercial for a Beverages; (c) A TV footage of the same endorser in his well-known role as a TV anchor; or (d) A commercial from stars cricketer’ 'vroom vroom' and 'vaun vaun'.market brand" was measured using chi-square test The influence through celebrity endorsement make a big changes in children perception on food intake in children extends away from his or her role in the specific recognized food commercial, encouragement increased consumption of the endorsed brand even once the endorser has been observed in a nonfood context and also commercial methods.

Media, Influence, reactions, commercials

"Brand Endorsement through Celebrities Influence towards Children’s Psychology ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.101-109, August-2025, Available :http://www.jetir.org/papers/JETIRHA06017.pdf

"Brand Endorsement through Celebrities Influence towards Children’s Psychology ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp101-109, August-2025, Available at : http://www.jetir.org/papers/JETIRHA06017.pdf