• Dr. Mochi. Rajkumar

Artificial Intelligence (AI) is transforming the financial services landscape by exposing new levels of productivity, modernization, and improved customer experience. This research paper offers a comprehensive analysis of AI’s evolving role in the financial sector, examining its new AI Models in financial services, applications, benefits, challenges, and future paths. The research begins with the adoption of AI Models in the financial services within financial institutions. The paper also addresses critical ethical and regulatory considerations, underscoring the need for transparency, fairness, and accountability in AI-driven systems. It further examines emerging trends such as deep learning and explainable AI, analyzing their potential to shape the next generation of financial services. Finally, the paper provides actionable recommendations and best practices for financial institutions to responsibly adopt AI, manage associated risks, and maximize value creation. The study concludes by advocating for continued interdisciplinary research and collaboration to ensure the ethical and effective integration of AI in shaping the future of finance.

Artificial Intelligence, Financial services, Customer services, AI Models.

"EXPLORING THE INFLUENCE OF AI ON FINANCIAL SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.22-27, August-2025, Available :http://www.jetir.org/papers/JETIRHB06005.pdf

"EXPLORING THE INFLUENCE OF AI ON FINANCIAL SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp22-27, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06005.pdf