• RAHUL S TANGADE

Digital marketing has become an important driver for growing businesses these days, thanks to fast-paced tech advancements and how connected we all are online. Over time, companies have started mixing things up with strategies like SEO, social media, content marketing, emails, PPC ads, influencer collaborations, and using AI to make things more personalized. Studies show that using these channels can make operations smoother, improve how customers experience brands, and help businesses make better decisions by using real-time data and insights into customer behavior.ThegrowthofAIhelpingwithpredictingsegments,suggestingproducts,andadjusting campaigns on the fly takes these benefits even further, but it also brings new challenges around privacy and measuring ROI. As AI becomes a key part of marketing, it’s important for businesses to keep creativity alive and stick to ethical standards. Looking ahead, it's important to explore how various sectors can use these tools, understand the long-term impacts of AI, and develop common methods to evaluate the return on investment

"DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.28-30, August-2025, Available :http://www.jetir.org/papers/JETIRHB06006.pdf

"DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp28-30, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06006.pdf