• Bhuvaneshwari B
• Bheemanagouda

The Indian insurance sector is undergoing rapid transformation through digital advancements in customer service, underwriting, and operations. Artificial Intelligence (AI) plays a key role in enhancing customer profiling, risk assessment, fraud detection, and claims management. Technologies like chatbots, machine learning, and predictive analytics enable faster, more accurate, and personalized services. Supported by continued digital growth and regulatory initiatives, AI is becoming central to modern insurance practices. This article explores AI’s growing impact on efficiency, cost reduction, and innovation, highlighting its role as a key driver in reshaping India’s insurance industry.

Artificial Intelligence, Claims Processing, Underwriting, Fraud Detection, Customer Service, IRDAI, Insurance Technology.

"ARTIFICIAL INTELLIGENCE IN THE INSURANCE SECTOR: A GAME CHANGER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.31-36, August-2025, Available :http://www.jetir.org/papers/JETIRHB06007.pdf

"ARTIFICIAL INTELLIGENCE IN THE INSURANCE SECTOR: A GAME CHANGER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp31-36, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06007.pdf