• Dr. Sadyojathappa S
• Mrs. Uma Devi K

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in India's journey toward economic self-sufficiency and global competitiveness. As key contributors to GDP, employment generation, and industrial growth, MSMEs drive innovation, entrepreneurship, and localized manufacturing. This paper explores how MSMEs facilitate import substitution and export promotion, thereby strengthening India's position in global trade. This study examines the transformative impact of digitalization and Industry 4.0 on MSMEs growth, enhancing productivity, efficiency, and integration into global supply chains. Government initiatives such as Atma Nirbhar Bharat and Make in India have further empowered MSMEs by providing financial, technological, and infrastructural support. However, challenges such as limited access to capital, technological gaps, and regulatory constraints remain significant. This study aims to highlight strategies existing for enhancing MSMEs competitiveness, fostering innovation, and ensuring sustainable economic development, positioning India as a resilient and self-reliant global player.

MSMEs export, digitalization, sustainable, economic, development.

"EMPOWERING MSMES WITH THE TWIN ENGINES - A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.66-71, August-2025, Available :http://www.jetir.org/papers/JETIRHB06013.pdf

"EMPOWERING MSMES WITH THE TWIN ENGINES - A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp66-71, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06013.pdf