• Dr. CHALAWADI C. I
• Mr. VIRUPAKSHAPPA. B

This study explores how demographic factors influence consumer attitudes toward augmented reality (AR) in online shopping. As AR reshapes e-commerce, understanding responses across segments is key to effective marketing. Focusing on age, gender, income, education, occupation, and residence, the research examines their impact on interest, engagement, satisfaction, and acceptance of AR platforms. Using a descriptive design and structured questionnaires, findings show that younger, educated, and urban consumers are more receptive to AR, while older and lower-income groups tend to be more skeptical or unaware. The study offers valuable insights for businesses to tailor AR experiences to diverse consumer needs, promoting greater satisfaction and adoption.

Augmented Reality, Consumer Attitudes, Demographic Variables, Online Shopping, AR Adoption, E-Commerce, Consumer Segmentation

"A Study of Exploring the Influence of Demographic Factors on AR-Enabled Shopping Experiences in Kalyana- Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.95-99, August-2025, Available :http://www.jetir.org/papers/JETIRHB06019.pdf

"A Study of Exploring the Influence of Demographic Factors on AR-Enabled Shopping Experiences in Kalyana- Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp95-99, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06019.pdf