UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

JETIREXPLORE- Search Thousands of research papers

WhatsApp Contact
Click Here

Published in:

Volume 12 Issue 8
August-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRHB06023


Registration ID:
567793

Page Number

113-118

Share This Article


Jetir RMS

Title

A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR

Abstract

This study investigates digital marketing's influence on VSKU students' buying behavior. A descriptive design with 50 students revealed Online Reviews & Ratings (ORR) significantly impact Consumer Buying Behaviour. Social Media Marketing, Email/SMS, and Website/App Experience showed no direct significant effect. ORR is a key driver in this semi-urban university context.

Key Words

Digital Marketing, Consumer Buying Behaviour, Online Reviews, Social Media Marketing, Student Consumers.

Cite This Article

"A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.113-118, August-2025, Available :http://www.jetir.org/papers/JETIRHB06023.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp113-118, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06023.pdf

Publication Details

Published Paper ID: JETIRHB06023
Registration ID: 567793
Published In: Volume 12 | Issue 8 | Year August-2025
DOI (Digital Object Identifier):
Page No: 113-118
Country: Ballari, Karnaraka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRHB06023
Published Paper PDF: https://www.jetir.org/papers/JETIRHB06023

Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000230

Print This Page

Current Call For Paper

Volume 12 | Issue 10
October 2025

Call for Paper
Cilck Here For More Info

Jetir RMS