• Sharanabasavayya
• Dr. Siddappa

India is basically an agricultural country and economy heavily depends upon the primary sector. It is worth considered that, the agricultural is backbone of the majority of people in India even now. In improving agricultural sector and the productivity of agricultural producers of the fertilizer and pesticides industry contribution is huge. The fertilizers and pesticides business in MASKI is a very biggest business since this region is one of the largest paddy production places in India. It has vast area of paddy fields irrigated by water from Tungabhadra bank canal due to which the farmers are using of pesticides and fertilizers in a large size. An attempt has been made in this study in identifying the problems of the dealers as well as farmers in getting fertilizers and pesticides products in time to meet their requirement.

"A STUDY ON MARKETING OF PESTICIDES AND FERTILIZERS IN MASKI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.119-123, August-2025, Available :http://www.jetir.org/papers/JETIRHB06024.pdf

"A STUDY ON MARKETING OF PESTICIDES AND FERTILIZERS IN MASKI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp119-123, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06024.pdf