• Vina Hiremath
• Surekha

In today’s dynamic financial environment, investors are faced with a wide range of investment avenues, each offering varying levels of return and risk. Selecting the right option requires a thorough understanding of both performance metrics and risk factors. This study aims to analyse and compare selected investment avenues—namely gold, silver, Nifty index, Infosys stock, Crude oil, National saving recurring deposit, LIC housing finance, S&P 500 Real Estate and Exchange-Traded Funds (ETFs)—using, secondary data over a ten-year period 2014 to 2024. Key parameters including average return, standard deviation, Sharpe, Jensen’s and Treynor ratios, Information Ratio, Sortino Ratio as well as systematic and unsystematic risk, were used to evaluate the risk-return profile of each investment. The findings reveal significant variation among the options. Among the selected avenues, HDFC ranked highest in performance followed by gold, these avenues demonstrated the most favourable risk-adjusted performance, making it the most suitable choice for investors seeking long-term growth with balanced risk exposure. This study highlights the importance of quantitative evaluation in making informed investment decisions.

Investment, Investment Avenue, Risk and Return

"AN ANALYSIS OF INVESTMENT AVENUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.133-137, August-2025, Available :http://www.jetir.org/papers/JETIRHB06027.pdf

"AN ANALYSIS OF INVESTMENT AVENUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp133-137, August-2025, Available at : http://www.jetir.org/papers/JETIRHB06027.pdf