• Dr. Dava Venu

This study explores the role of artificial intelligence (AI) in transforming fintech companies, focusing on how AI-driven services enhance operational efficiency. Using a quantitative research approach, data was collected from 70 employees working in fintech companies in the Hyderabad district, specifically those listed under T-Hub Hyderabad. A Likert scale-based questionnaire was employed to gather insights on AI adoption, its impact on operations, and the challenges faced by companies. The findings reveal that a majority of employees are Software Developers and Data Analysts, highlighting the importance of software development and data analysis in fintech operations. Most employees have 1-3 years of experience in the sector, contributing fresh talent and moderate expertise. AI-driven services such as reducing manual errors, enhancing decision-making, and reducing operational costs through automation significantly improve operational efficiency. However, challenges such as difficulty in maintaining AI systems, high adoption costs, and dependency on third-party vendors were also identified. Despite these obstacles, AI presents substantial opportunities for enhancing operations and services in fintech companies.

Artificial Intelligence, Fintech, Operational Efficiency, AI-driven Services, Junior Lecturer in Commerce

"THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING FINTECH COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.155-163, August-2025, Available :http://www.jetir.org/papers/JETIRHC06022.pdf

"THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING FINTECH COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp155-163, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06022.pdf