UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 3 | March 2026

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Published in:

Volume 12 Issue 8
August-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRHC06023


Registration ID:
568514

Page Number

164-174

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Title

PERCEPTIONS OF AI AMONG COMMERCE AND BUSINESS MANAGEMENT STUDENTS – A STUDY WITH SPECIAL REFERENCE TO SATAVAHANA UNIVERSITY, KARIMNAGAR

Authors

Abstract

What do students actually think about AI? Not all the complicated technical detail, just the simplest things. Such as what it is, how they use it, and how they feel about it. That is what this research is all about. We interviewed 78 students. It's a low figure, but all of them had something to say. They represented various courses such as B.Com, BBA, M.Com, and MBA. Majority were M.Com students. There were some who were just beginning their degrees, while others were nearing completion. We provided them with a questionnaire containing simple questions, such as "Do you know AI?", "Have you ever used ChatGPT or Google Assistant?", and "What is AI, in your opinion?" We made it easy and asked them to give us honest replies. We then verified the findings with simple statistics. What did we discover? Students are aware of AI, but largely outside the classroom. They learned from friends, social media, YouTube, or courses online. Some believe that AI is only robots, while others view it as software that operates with vast data. Many have utilized tools such as ChatGPT for business concepts, homework, or even for entertainment. And they want to know more. They requested workshops and actual training, not dry theory. They understand AI is business-critical, and they want to be ready. Bottom line, students are keen. Some are uncertain. But overall, they are willing to learn if provided the opportunity. This research indicates that colleges and schools must play catch-up.

Key Words

Artificial Intelligence (AI), Business and Commerce Education, Students, Learning, Careers

Cite This Article

"PERCEPTIONS OF AI AMONG COMMERCE AND BUSINESS MANAGEMENT STUDENTS – A STUDY WITH SPECIAL REFERENCE TO SATAVAHANA UNIVERSITY, KARIMNAGAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.164-174, August-2025, Available :http://www.jetir.org/papers/JETIRHC06023.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"PERCEPTIONS OF AI AMONG COMMERCE AND BUSINESS MANAGEMENT STUDENTS – A STUDY WITH SPECIAL REFERENCE TO SATAVAHANA UNIVERSITY, KARIMNAGAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp164-174, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06023.pdf

Publication Details

Published Paper ID: JETIRHC06023
Registration ID: 568514
Published In: Volume 12 | Issue 8 | Year August-2025
DOI (Digital Object Identifier):
Page No: 164-174
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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