• Mr. Anil Bonala
• Dr. D.Harikanth

Artificial Intelligence (AI) has rapidly emerged as a transformative force in commerce and management, driving automation, predictive decision-making, and customer personalization. While its economic potential is undeniable, the integration of AI raises critical ethical and societal concerns that demand scholarly attention. These include algorithmic bias in financial and human resource decisions, data privacy breaches, workforce displacement, lack of accountability in automated systems, and challenges of equitable access. Globally, organizations and policymakers are struggling to balance efficiency with responsibility, and India is no exception as AI penetrates banking, e-commerce, insurance, and governance. This study, based on secondary data from academic literature, industry reports, and regulatory documents, examines the ethical and societal implications of AI adoption in business and commerce. The analysis highlights both opportunities and risks. On the one hand, AI enhances transparency, reduces fraud, and fosters innovation; on the other hand, it may perpetuate discrimination, threaten jobs, and undermine consumer rights if left unchecked. The findings suggest that sustainable AI adoption requires ethical governance frameworks, explainable AI models, and proactive regulatory mechanisms. The paper proposes recommendations for policymakers, managers, and educators to foster human–AI collaboration, protect consumer rights, and ensure inclusive digital transformation. Ultimately, the future of AI in commerce and management will depend not only on technological innovation but also on its ability to uphold fairness, accountability, and societal trust.

Artificial Intelligence, Ethics, Commerce, Management, Societal Implications, Data Privacy, Workforce Displacement

"ETHICAL AND SOCIETAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE IN COMMERCE AND MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.204-209, August-2025, Available :http://www.jetir.org/papers/JETIRHC06029.pdf

"ETHICAL AND SOCIETAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE IN COMMERCE AND MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp204-209, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06029.pdf