• Dr.Gangishetti Srinivas

Organisation involves in many functions such as production, Human Resources, Finance ,Accounting, Research and Development and Marketing. Marketing function also plays vital role to stand the business organization in the business world. Within the Marketing function , Marketing function starts with Identifying customer needs, analyzing competitiors, understand market trends, product development, Branding, Pakaging and Labelling, Price Setting, Price Adjustments, channel selection, logistics and Supply Chain Management, Inventory Management, Advertising, Sales promotion, Public Relations, Direct Marketing, Digital marketing, Sales Management, Customer Relationship Management, Data Collection, Data Analysis, Reporting and Evaluation, Budgeting, Funding Marketing Activities, Identifying and Assessing Risks,Developing mitigation strategies and so on. Today technology playing vital role in performing any organizational function. Artificial Intelleginenceis also involved while performing the Marketing functions of the Organisation. This paper emphasizes different functions of Marketing Management of an organization, The role of Artificial Intellegence in Marketing Management. It also covers the issues and challenges of the use of Artificial Intelligence in Marketing Management of an organization.

Branding, Artificial Intelligence, Customer Relationship Management

"ROLE OF ARTIFICIAL INTELLEGENCE IN MARKETINGMANAGEMENT – ISSUES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.247-250, August-2025, Available :http://www.jetir.org/papers/JETIRHC06034.pdf

"ROLE OF ARTIFICIAL INTELLEGENCE IN MARKETINGMANAGEMENT – ISSUES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp247-250, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06034.pdf