• Dr. M. Manoj Kumar

One of the most innovative technologies to emerge in recent years is artificial intelligence (AI). Because AI is capable of thinking, reasoning, and making decisions like humans, it has the potential to completely transform every aspect of modern life. Artificial intelligence is quickly integrating into many aspects of our everyday life, from healthcare to banking, transportation to education, corporate companies. Attracting top talent and efficiently training and retaining employees are ongoing problems for organizations. In this case, artificial intelligence (AI) is a powerful game-changer. HR staff are able to concentrate on strategic priorities by streamlining their workloads with the use of AI-powered personnel management solutions. By leveraging AI's capabilities in data analytics and visualisation machine learning, and automation, organizations can gain insights into their workforce that were previously out of reach. AI can enhance engagement by automating tasks, providing personalized feedback and learning opportunities, and potentially boosting morale by allowing employees to focus on higher-value work. However, it's crucial to understand how employees perceive AI and its impact on their roles and overall work experience to ensure successful adoption and avoid negative consequences. This paper made an attempt to study the importance of Artificial Intelligence and its role on recruitment and employee engagement and for which the data is collected from various source secondary sources which includes journals, books, websites etc.

THE ROLE OF ARTIFICIAL INTELLIGENCE ON RECRUITMENT AND EMPLOYEE ENGAGEMENT -A CASE STUDY OF UNILEVER COMPANY

"THE ROLE OF ARTIFICIAL INTELLIGENCE ON RECRUITMENT AND EMPLOYEE ENGAGEMENT -A CASE STUDY OF UNILEVER COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.272-277, August-2025, Available :http://www.jetir.org/papers/JETIRHC06039.pdf

"THE ROLE OF ARTIFICIAL INTELLIGENCE ON RECRUITMENT AND EMPLOYEE ENGAGEMENT -A CASE STUDY OF UNILEVER COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp272-277, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06039.pdf