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August-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRHC06040
Registration ID:
568491
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Title
THE AI ADVANTAGE: REVOLUTIONIZING MARKETING AND REDEFINING CUSTOMER EXPERIENCE
Authors
Abstract
Artificial Intelligence (AI) has emerged as a transformative force in marketing, fundamentally altering how businesses engage with customers. This paper reviews the evolution of AI in marketing, exploring its impact on customer experience (CX) through tools like personalization engines, predictive analytics, and conversational agents such as chatbots. The literature reveals a shift from rule-based systems to sophisticated machine learning algorithms that enable real-time decision-making and hyper-personalization.
Key Words
Artificial Intelligence, Marketing, Customer Experience, Personalization, Predictive Analytics, Chatbots, Digital Transformation
Cite This Article
"THE AI ADVANTAGE: REVOLUTIONIZING MARKETING AND REDEFINING CUSTOMER EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.278-280, August-2025, Available :http://www.jetir.org/papers/JETIRHC06040.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"THE AI ADVANTAGE: REVOLUTIONIZING MARKETING AND REDEFINING CUSTOMER EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp278-280, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06040.pdf
Publication Details
Published Paper ID: JETIRHC06040
Registration ID: 568491
Published In: Volume 12 | Issue 8 | Year August-2025
Page No: 278-280
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRHC06040
Published Paper PDF: https://www.jetir.org/papers/JETIRHC06040
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