• Ch. Lakshmi Bharathi

India offers unique opportunities and challenges in connecting customer experience to the rapidly expanding digital economy and a variety of socio-cultural contexts with Artificial Intelligence (AI). This paper explores how organizations can blend automated AI technologies with authentic human interaction to enhance customer experiences. This study examines the balance between AI-driven automation and human interaction in Indian marketing using secondary data from Case Evidence in the peer-related research, industry reports and fields. Hybrid Human-I models involve AI performing a daily routine, high-volume tasks and humans performing complex, mentally subtle interactions and optimizing both operational capacity and customer satisfaction. Drawing on the recent statistics and comparative case analysis, the paper-specific best methods, cultural and control effects and developing technical trends. The discussion covers the challenges, trends, and future directions for seamless human-AI collaboration in customer-focused industries.

Human–AI interaction, Indian marketing, customer experience, automation, hybrid service models.

"HUMAN–AI INTERACTION IN INDIAN MARKETING: BALANCING AUTOMATION AND HUMAN TOUCH FOR ENHANCED CUSTOMER EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.302-307, August-2025, Available :http://www.jetir.org/papers/JETIRHC06044.pdf

"HUMAN–AI INTERACTION IN INDIAN MARKETING: BALANCING AUTOMATION AND HUMAN TOUCH FOR ENHANCED CUSTOMER EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp302-307, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06044.pdf