• Dr.V.S.Uma devi

According to General Insurance Council, India “Indian Insurance sector is going to reach $ 200 billion by 2027 yet struggling with less penetration 3.7% life, 1% Non-life. Other issues like slow claim settlement, fraud risk and timely customer service are adding to the existing problems. These can be addressed with Artificial Intelligence, which is playing a crucial role in all the industries where insurance is not exceptional. By 2026 over 80% of customer service in Indian insurance is expected to be Artificial Intelligence driven. Innovations like video KYC, AI linked wearables and customized policy suggestions already exist. The insurance industry which is rapidly evolving, the integration of it with Artificial Intelligence has made it a new fold game changer. AI in Indian insurance sector is growing due to increased internet penetration, rising digitalization and demand for innovative products. The current state of “detect and repair” to “predict and prevent” is possible only with AI. No doubt Artificial Intelligence is reshaping the insurance sector in India. The main objectives of the present study are to unveil the role of Artificial intelligence in insurance sector, Artificial Intelligence tools used by Indian Insurance companies, to delve into opportunities and challenges of Artificial Intelligence in Indian Insurance sector. It is observed that AI enhances satisfaction with faster, transparent claims handling, AI agents filter low- potential leads, improving conversion and reducing acquisition costs, AI is reshaping distribution, pricing and innovation across the insurance value chain. Various AI tools are being used in insurance companies to provide better service and to boost sales in the sector. Opportunities and Challenges involved in the implementation of Artificial Intelligence are delved in the present article.

Claims handling, insurance value chain, video KYC, insurance penetration, customized policy services

"ARTIFICIAL INTELLIGENCE IN INSURANCE – AN INSIGHT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.338-341, August-2025, Available :http://www.jetir.org/papers/JETIRHC06051.pdf

"ARTIFICIAL INTELLIGENCE IN INSURANCE – AN INSIGHT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp338-341, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06051.pdf