• Dr. Vodnala Chandramouly

The integration of Artificial Intelligence (AI) into financial markets has transformed traditional methods of trading, investment analysis, risk management, and regulatory compliance. This paper explores the growing influence of AI technologies—such as machine learning, natural language processing, and predictive analytics—on the dynamics of modern financial systems. It examines how AI enables faster and more accurate decision-making, enhances algorithmic trading strategies, and facilitates real-time data analysis across diverse asset classes. Additionally, the review explores how AI supports business optimization through process automation, predictive analytics, and improved customer experiences. Core themes include the advantages of AI-driven solutions, such as enhanced efficiency, reduced costs, and personalized services, as well as critical challenges like job displacement, algorithmic bias, and regulatory concerns. The study also addresses potential challenges, including ethical considerations, market volatility, data privacy, and regulatory gaps. Through a review of current trends and case studies, the paper highlights the dual role of AI as both a driver of efficiency and a source of systemic risk in financial markets. The findings underscore the need for robust governance frameworks to ensure responsible and sustainable AI adoption in the financial sector. The paper concludes by outlining future research priorities focused on improving the interpretability, transparency, and ethical use of AI in financial and business domains.

Artificial Intelligence, Machine Learning, Predictive Analytics, Financial Markets.

"ARTIFICIAL INTELLIGENCE AND ITS GROWING INFLUENCE ON FINANCIAL MARKETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.347-351, August-2025, Available :http://www.jetir.org/papers/JETIRHC06053.pdf

"ARTIFICIAL INTELLIGENCE AND ITS GROWING INFLUENCE ON FINANCIAL MARKETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp347-351, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06053.pdf