• K. Venu Gopal

Artificial Intelligence is the new face of technology, which has been ruling the present world with its extraordinary features. The application of Artificial Intelligence will yield better results in the Indian financial sector, which encompasses both Banking and Insurance, where public money is utilized in various development activities to generate profit for both the institution and its customers. The Banking and Insurance sectors have been playing the most important role in Indian Business sector in terms of catering for all sorts of financial needs of individual business organization and institutional organizations, by protecting them from possible risks through assurances. The internet-linked computerized activities of the banking and Insurance sectors of India have been making easy accessibility of their services to their customers in city, town and rural areas, with efficient and effective performances in gaining the trust and confidence, which in turn helped the growth of 'entrepreneurship' in the country as well. At this junction, if the new technology of Artificial Intelligence is added in the banking and insurance sector, it will give enormous strength and stamina in terms of improving the performance of their respective business activities in terms of personalized customer services, fraud detections, cost reductions and in identifying areas for growth. This research paper highlights the capabilities of Artificial Intelligence in transforming the Indian Banking and Insurance sectors in terms of reaching their customer needs, by identifying the problems and assessing the prospects.

ROLE OF AI IN THE FIELD OF INSURANCE AND BANKING

"ROLE OF AI IN THE FIELD OF INSURANCE AND BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.410-414, August-2025, Available :http://www.jetir.org/papers/JETIRHC06064.pdf

"ROLE OF AI IN THE FIELD OF INSURANCE AND BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp410-414, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06064.pdf