• Mavurapu. Shirisha
• Baddam. Raju

Smart marketing technologies—driven by Artificial Intelligence (AI), Machine Learning (ML), and advanced data analytics—are fundamentally transforming how businesses understand, interact with, and influence consumers. These technologies facilitate automation, deliver predictive insights, and enable real-time personalization at scale, reshaping traditional marketing strategies. This paper explores the evolution and current applications of smart marketing technologies across various sectors. Through a review of academic literature, industry reports, and quantitative data from platforms such as HubSpot and Statista, the study evaluates the effectiveness, adoption trends, and strategic impact of these tools. It also identifies key challenges, including data privacy concerns, ethical implications, and integration barriers. The findings highlight the growing importance of smart marketing technologies in gaining a competitive edge and emphasize the need for continued research into their long-term impact and responsible implementation..

Smart marketing technologies—driven by Artificial Intelligence (AI), Machine Learning (ML), and advanced data analytics—are fundamentally transforming how businesses understand, interact with, and influence consumers. These technologies facilitate automation, deliver predictive insights, and enable real-time personalization at scale, reshaping traditional marketing strategies. This paper explores the evolution and current applications of smart marketing technologies across various sectors. Through a review of academic literature, industry reports, and quantitative data from platforms such as HubSpot and Statista, the study evaluates the effectiveness, adoption trends, and strategic impact of these tools. It also identifies key challenges, including data privacy concerns, ethical implications, and integration barriers. The findings highlight the growing importance of smart marketing technologies in gaining a competitive edge and emphasize the need for continued research into their long-term impact and responsible implementation..

"SMART MARKETING TECHNOLOGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.71-75, November-2025, Available :http://www.jetir.org/papers/JETIRHD06011.pdf

"SMART MARKETING TECHNOLOGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp71-75, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06011.pdf