• Dr. Dodda Sujatha

Artificial Intelligence (AI) has significantly transformed the landscape of personal finance, offering innovative solutions for managing individual finances. This research examines the multifaceted impact of AI-powered personal finance tools, exploring their applications, benefits, and potential drawbacks. The study focuses on the Indian financial services sector, where AI adoption has surged rapidly. By analyzing various aspects such as budgeting, investment management, and financial planning, this research aims to provide a comprehensive understanding of AI's role in shaping the future of personal finance. The study also addresses the critical need to evaluate the effectiveness of these tools in enhancing financial literacy and decision-making processes.

AI IN PERSONAL FINANCE: A NEW PARADIGM SHIFT

"AI IN PERSONAL FINANCE: A NEW PARADIGM SHIFT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.163-166, November-2025, Available :http://www.jetir.org/papers/JETIRHD06027.pdf

"AI IN PERSONAL FINANCE: A NEW PARADIGM SHIFT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp163-166, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06027.pdf