• Dr. Bulla Thirumalesh

Artificial Intelligence (AI) has significantly transformed the financial markets by enhancing decision-making, improving risk management, and increasing the efficiency of operations. This paper explores the multifaceted role of AI in the financial sector, including its applications in algorithmic trading, credit risk assessment, fraud detection, and portfolio management. It also examines the challenges and ethical considerations of adopting AI in finance. The findings suggest that while AI offers immense opportunities for innovation and efficiency, it also introduces risks that require regulatory oversight and transparent implementation strategies. Artificial Intelligence (AI) has emerged as a transformative force across numerous industries, with the financial sector being one of the most significantly impacted. The application of AI in financial markets has revolutionized trading strategies, risk management, fraud detection, and customer services. This research paper explores the multifaceted role of AI in financial markets, focusing on its benefits, challenges, and implications for market participants and regulators. By analysing various AI applications such as algorithmic trading, sentiment analysis, robo-advisory, and credit scoring, this paper aims to provide a comprehensive overview of how AI is reshaping modern finance

ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MARKETS

"ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MARKETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.186-188, November-2025, Available :http://www.jetir.org/papers/JETIRHD06031.pdf

"ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MARKETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp186-188, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06031.pdf