UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 11 | November 2025

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Volume 12 Issue 11
November-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRHD06033


Registration ID:
571468

Page Number

196-202

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Title

SUSTAINABILITY AND ENVIRONMENTAL ETHICS IN BUSINESS: A STRATEGIC PERSPECTIVE

Abstract

Sustainability and environmental ethics have become central to modern business strategies, as organizations increasingly recognize the importance of ethical practices in driving long-term value and stakeholder trust. This study explores the role of ethical leadership, ESG practices, and emerging technologies such as artificial intelligence (AI) in promoting corporate sustainability. Despite extensive theoretical discourse, empirical evidence linking environmental ethics to measurable sustainability outcomes remains limited, particularly in cross-regional and industry-specific contexts. Using a mixed-method approach, primary data were collected through structured questionnaires and semi-structured interviews with 100–150 senior managers and sustainability officers across manufacturing, IT, and service industries. Secondary data were obtained from corporate sustainability reports, ESG disclosures, and recent academic literature (2024–2025). Quantitative analysis included descriptive statistics, correlation, and regression analysis, while qualitative insights were derived through thematic analysis. The findings indicate that ethical leadership has the strongest influence on sustainability outcomes, followed by ESG practices and AI integration. Ethical leadership fosters green innovation, enhances stakeholder engagement, and promotes responsible decision-making. AI tools, when integrated with ethical frameworks, assist in monitoring resource consumption, optimizing supply chains, and reducing environmental impacts. Despite these enablers, practical challenges persist, including regulatory inconsistencies, cross-cultural implementation barriers, and limited awareness of ethical AI applications. This study contributes to both theory and practice by providing evidence-based insights on how businesses can operationalize environmental ethics effectively. It also offers recommendations for managers and policymakers to strengthen ethical leadership, integrate AI responsibly, and develop uniform sustainability standards across regions and industries.

Key Words

Environmental Ethics, Sustainability, Ethical Leadership, ESG Practices, Artificial Intelligence, Corporate Responsibility, Green Innovation

Cite This Article

"SUSTAINABILITY AND ENVIRONMENTAL ETHICS IN BUSINESS: A STRATEGIC PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.196-202, November-2025, Available :http://www.jetir.org/papers/JETIRHD06033.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SUSTAINABILITY AND ENVIRONMENTAL ETHICS IN BUSINESS: A STRATEGIC PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp196-202, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06033.pdf

Publication Details

Published Paper ID: JETIRHD06033
Registration ID: 571468
Published In: Volume 12 | Issue 11 | Year November-2025
DOI (Digital Object Identifier):
Page No: 196-202
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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