• M.Vanaja

Artificial Intelligence (AI) has transitioned from an emerging technology to a cornerstone of modern commerce and management, profoundly altering the ways organizations operate, make decisions, and engage stakeholders. This comprehensive paper explores AI's transformative impact on business processes, customer interactions, strategic management, and workforce dynamics. By examining real-world applications, technological enablers, and associated ethical and operational challenges, the study provides an in-depth understanding of AI’s role in shaping the future of commerce and management. The paper also discusses potential trajectories for AI development, highlighting how businesses can strategically leverage AI to foster innovation, resilience, and sustainable growth.

Artificial Intelligence, Commerce, Management, Business Transformation, Automation, Customer Experience, Data Analytics, Ethical AI

"ARTIFICIAL INTELLIGENCE: RESHAPING THE LANDSCAPE OF COMMERCE AND MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.203-205, November-2025, Available :http://www.jetir.org/papers/JETIRHD06034.pdf

"ARTIFICIAL INTELLIGENCE: RESHAPING THE LANDSCAPE OF COMMERCE AND MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp203-205, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06034.pdf