• Dr. K. Raj Kumar

Artificial Intelligence (AI) is rapidly transforming accounting and finance by automating routine tasks, improving accuracy, and enhancing fraud detection and financial forecasting. This paper explores the significant opportunities AI provides for professionals to move beyond manual, repetitive work and focus on strategic decision-making. It also examines challenges faced by organizations in adopting AI, including skill shortages, data security concerns, high costs, and integrating AI with existing systems. Ethical issues such as transparency, algorithmic bias, and job displacement remain important areas needing attention. Despite these hurdles, AI adoption is growing, with firms reporting substantial improvements in operational efficiency, risk management, and compliance. The global market for AI in finance is projected to grow rapidly, signalling strong future demand. By analysing academic research, industry reports, and expert insights, this study highlights gaps in education and governance frameworks that affect AI’s successful and responsible implementation. The findings emphasize the need for workforce upskilling, robust data protection measures, and ethical guidelines to ensure AI’s sustainable impact in accounting and finance. This paper aims to provide a balanced view of AI’s transformative potential and practical barriers, offering recommendations for organizations to harness AI effectively in a digital-driven economy.

Artificial Intelligence, Automation, Fraud Detection, Financial Forecasting, Data Security, Ethical Governance.

"THE TRANSFORMATIVE ROLE OF ARTIFICIAL INTELLIGENCE IN ACCOUNTING AND FINANCE: OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.206-211, November-2025, Available :http://www.jetir.org/papers/JETIRHD06035.pdf

"THE TRANSFORMATIVE ROLE OF ARTIFICIAL INTELLIGENCE IN ACCOUNTING AND FINANCE: OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp206-211, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06035.pdf