• Dr. Ch Swathi

AI in E-commerce refers to the integration of artificial intelligence technologies and techniques in the field of online commerce. This includes the use of machine learning algorithms, natural language processing, and computer vision to enhance various aspects of the e-commerce experience. AI in E-commerce aims to improve customer engagement, personalization, recommendation systems, fraud detection, inventory management, and supply chain optimization. By leveraging AI, businesses can provide more tailored and efficient services, leading to increased customer satisfaction and overall growth in the e-commerce industry. The paper focuses on the description of the essence of e-commerce and artificial intelligence and their benefits. The aim is also to evaluate the importance of artificial intelligence and its use in the context of e-commerce.

Artificial intelligence, Machine learning, E-commerce.

"ARTIFICIAL INTELLIGENCE AND E- COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.212-214, November-2025, Available :http://www.jetir.org/papers/JETIRHD06036.pdf

"ARTIFICIAL INTELLIGENCE AND E- COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp212-214, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06036.pdf