• Dr.K.Naveena

Artificial Intelligence (AI) has rapidly transformed marketing by enabling hyper-personalisation on a scale previously unimaginable. From predictive recommendations to real-time tailored messaging, AI helps brands achieve significant short-term engagement and conversion gains. However, the long-term implications of this technology remain underexplored. This paper examines how AI-enabled hyper-personalisation shapes sustained consumer loyalty, trust, and behavioral patterns over time. Drawing on literature between 2018 and 2025, it highlights opportunities, challenges, and ethical considerations in designing durable customer relationships through AI. The findings suggest that while hyper-personalisation drives immediate satisfaction, its long-term value depends on ethical implementation, transparency, and strategies that prioritise trust and relational depth over transactional engagement.

Artificial Intelligence, Hyper-Personalisation, Consumer Engagement, Customer Loyalty, Marketing Ethics, Trust

"ARTIFICIAL INTELLIGENCE IN HYPER-PERSONALISED MARKETING: LONG-TERM IMPLICATIONS FOR CONSUMER TRUST, LOYALTY, AND ENGAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.264-266, November-2025, Available :http://www.jetir.org/papers/JETIRHD06047.pdf

"ARTIFICIAL INTELLIGENCE IN HYPER-PERSONALISED MARKETING: LONG-TERM IMPLICATIONS FOR CONSUMER TRUST, LOYALTY, AND ENGAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp264-266, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06047.pdf