• Siyal Kambale
• Soham Khalate
• Somnath Kokare
• Suraj Bansode
• H. R. Kulkarni,Ramchandra Bartakke

Digital marketing has become an essential driver of business growth, especially for small and medium-sized enterprises (SMEs) operating in competitive, digitally driven environments. This study examines the impact of six core digital marketing strategies—SEO, content marketing, social media marketing, paid advertising, email marketing, and influencer partnerships—on revenue generation among Indian SMEs. Using a mixed-methods approach including surveys (n = 50) and interviews with marketing professionals (n = 12), the research quantifies return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLV). The findings show that email marketing delivers the highest ROI (540%) followed by SEO (480%), while social and search advertising support rapid acquisition. Tier-2 cities outperform Tier-1 regions in conversion efficiency due to lower advertising costs and higher audience responsiveness. Results highlight that multi-channel approaches significantly outperform single-channel strategies. The study concludes with practical recommendations for SME owners, digital agencies, and policymakers to enhance the effectiveness and sustainability of digital marketing in India.

A Study on Digital Marketing and Its Impact on Revenue Generation

"A Study on Digital Marketing and Its Impact on Revenue Generation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.55-60, January-2026, Available :http://www.jetir.org/papers/JETIRHG06006.pdf

"A Study on Digital Marketing and Its Impact on Revenue Generation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp55-60, January-2026, Available at : http://www.jetir.org/papers/JETIRHG06006.pdf