• Prashant Bansode
• Atharv Satav
• H. R. Kulkarni
• RashmiSinha

Digital marketing has become a crucial tool for modern businesses, transforming how companies promote products and engage with customers. With advancements in technology and the widespread use of social media, businesses can now reach larger audiences, increase brand visibility, and enhance customer engagement more efficiently than traditional marketing methods.Key digital marketing tools include Search Engine Optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. These tools help businesses attract customers, generate leads, improve sales, and gain a competitive advantage. Unlike traditional marketing, digital marketing allows real-time monitoring, enabling organizations to make data-driven decisions and optimize strategies for better performance.This study examines the impact of digital marketing on business performance using both primary data from surveys and secondary data from journals, reports, and websites. Findings suggest that effective use of digital marketing significantly improves brand awareness, customer engagement, and overall business growth.

Digital Marketing, SEO, Social Media Marketing, Business Performance, Customer Engagement, Sales Growth

"Impact of Digital Marketing on Business Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.416-420, January-2026, Available :http://www.jetir.org/papers/JETIRHG06042.pdf

"Impact of Digital Marketing on Business Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp416-420, January-2026, Available at : http://www.jetir.org/papers/JETIRHG06042.pdf