• SujeetSing Girase
• H. R. Kulkarni
• Snehal V. Sinalkar

Digital marketing has transformed the way companies communicate, interact, and build long-term relationships with customers. With the continuous evolution of technologies such as Artificial Intelligence (AI), Machine Learning (ML), Voice Search, Augmented Reality (AR), and data-driven personalization, the future of digital marketing promises innovation and enhanced consumer experiences. This research paper examines the emerging digital marketing trends adopted by leading global companies such as Amazon, Google, and Apple. The study analyzes consumer responses collected through structured questionnaires and discusses future opportunities, challenges, and strategic implications for organizations. Findings indicate that AI-driven personalization, AR shopping experiences, voice search, and sustainability-focused marketing will dominate the next decade.

Digital Marketing, Artificial Intelligence, Consumer Behaviour, Social Media Analytics, Augmented Reality, Personalization, Future Trends

"The Power of Influence: How Social Media Personalities Shape Purchasing Intentions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.450-453, January-2026, Available :http://www.jetir.org/papers/JETIRHG06048.pdf

"The Power of Influence: How Social Media Personalities Shape Purchasing Intentions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp450-453, January-2026, Available at : http://www.jetir.org/papers/JETIRHG06048.pdf