• Avishkar Bhujbal
• Garima Choubey
• H. R. Kulkarni
• Snehal V. Sinalkar

Digital branding has become a key determinant of consumer perception in the digital marketplace. This paper analyzes how brand identity, online visibility, messaging consistency, and interactive digital experiences shape consumer attitudes toward brands. The study identifies the major branding elements that influence trust, loyalty, and emotional connection. Results indicate that consistent branding across digital platforms significantly enhances brand credibility and customer retention.

Digital branding, consumer perception, brand identity, online experience, digital trust, brand loyalty

"Study of Role of Digital Branding in Shaping Consumer Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.500-502, January-2026, Available :http://www.jetir.org/papers/JETIRHG06059.pdf

"Study of Role of Digital Branding in Shaping Consumer Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp500-502, January-2026, Available at : http://www.jetir.org/papers/JETIRHG06059.pdf