• Dr. Megha K Juvekar
• Ms. Ridhisha Rohan Tarkari

The rapid growth of cloud kitchens—delivery-only, digitally enabled food businesses—has shifted industry attention toward financial metrics like Average Order Value (AOV). As a critical revenue driver, AOV influences profit margins, customer acquisition strategy, operational planning, and long-term financial sustainability. This systematic review synthesizes secondary data from published research papers, industry reports (NASSCOM, IMARC, Deloitte), and platform insights (Zomato–Swiggy). The study explores global and Indian AOV trends, identifies profitability determinants, and outlines the strategic implications of order value on cloud kitchen performance. Findings indicate that lower-to-moderate AOV segments consistently demonstrate higher order frequency, stronger customer retention, and better profitability under aggregator-driven ecosystems. The study concludes by providing recommendations for pricing strategies, menu engineering, and demand optimization.

Cloud kitchens, Average Order Value (AOV), Profitability, Food delivery platforms, Pricing strategy, Secondary research review

"A Systematic Review of Average Order Value (AOV) Trends and Their Impact on Cloud Kitchen Profitability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.154-160, January-2026, Available :http://www.jetir.org/papers/JETIRHH06022.pdf

"A Systematic Review of Average Order Value (AOV) Trends and Their Impact on Cloud Kitchen Profitability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp154-160, January-2026, Available at : http://www.jetir.org/papers/JETIRHH06022.pdf