• Prof. Dr. Kanchan S. FulMali
• Mr. Maxwel A. Lopes

In a rapidly changing business world, entrepreneurship is increasingly seen not only as a profit-seeking activity but an institute to promote social responsibilities, sustainable development, and ethical conduct. In this research paper the researcher explores the role of commerce colleges in inculcating social values of entrepreneurship through academic programmes, with a specific focus on Narsee Monjee College of Commerce and Economics (Autonomous). On the basis of secondary data, the study examines how social values—such as ethical decision-making, environmental concern, community involvement, and human-oriented learning are included into undergraduate curriculum across various commerce programs. A review of literature highlights the importance of a holistic entrepreneurship education in fostering social values viz.- critical thinking, teamwork, innovation, and empathy. An analysis of the college’s syllabus presents modules on corporate governance, professional ethics, environmental studies, social marketing, and communication ethics collectively cater in shaping responsible and socially conscious future entrepreneurs. While limited to a single institution and secondary data, the study underlines the potential of value-based education to transform entrepreneurial mindsets and support sustainable development. The study has also acknowledged the gaps for future research, such as expanding case studies, conducting interactions with concerned stakeholders and surveying students to evaluate the practical impact of value inculcation. The paper highlights the importance of including social values into entrepreneurship education to cultivate ethical, aware, and socially responsive future business leaders.

INCULCATION OF SOCIAL VALUES OF ENTREPRENEURSHIP THROUGH EDUCATIONAL PROGRAMMES IN COMMERCE COLLEGES

"INCULCATION OF SOCIAL VALUES OF ENTREPRENEURSHIP THROUGH EDUCATIONAL PROGRAMMES IN COMMERCE COLLEGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.209-213, January-2026, Available :http://www.jetir.org/papers/JETIRHH06029.pdf

"INCULCATION OF SOCIAL VALUES OF ENTREPRENEURSHIP THROUGH EDUCATIONAL PROGRAMMES IN COMMERCE COLLEGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp209-213, January-2026, Available at : http://www.jetir.org/papers/JETIRHH06029.pdf