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January-2026
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 1 | January 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 1 | January 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRHH06032
Registration ID:
574144
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Title
Influence of Social Media Marketing on Purchase Decisions for Fashion Retail Among Youth
Abstract
This paper explores how social media elements (influencers, targeted ads, brand collaborations, reels, trends) shape fashion purchase intentions and impulsive buying among young adults. The survey-based study emphasizes the strong role of influencers and ads, and highlights the need for transparency and mindful consumption due to mixed trust in digital fashion quality.
Key Words
Young Adults, Fashion retail, buying behavior, Social media.
Cite This Article
"Influence of Social Media Marketing on Purchase Decisions for Fashion Retail Among Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.227-233, January-2026, Available :http://www.jetir.org/papers/JETIRHH06032.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Influence of Social Media Marketing on Purchase Decisions for Fashion Retail Among Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp227-233, January-2026, Available at : http://www.jetir.org/papers/JETIRHH06032.pdf
Publication Details
Published Paper ID: JETIRHH06032
Registration ID: 574144
Published In: Volume 13 | Issue 1 | Year January-2026
Page No: 227-233
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRHH06032
Published Paper PDF: https://www.jetir.org/papers/JETIRHH06032
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